Vietnam’s first SMS voting TV game aired in 2011. DANCING WITH THE STARS, JUST THE TWO OF US, SINGING TV STAR, and GOLDEN ALBUM TV, as well as the biggest-selling TV franchise of all time – THE VOICE in its localized versions – THE VOICE OF VIETNAM and THE VOICE KIDS have all picked MELIORA MOBILE as their preferred platform due to its outstanding performance. The SMS polls attracted the participation of millions of viewers.